ATHENA

Project ATHENA proposes a groundbreaking architecture to transform Sovico Group's customer engagement model, addressing its core strategic challenge: the fragmentation of data and customer experience across a diverse ecosystem of over 40 million users. ATHENA is not merely a super-app; it is a micro-economy designed to unlock and maximize Customer Lifetime Value (CLV). The platform is built on the synthesis of two advanced technologies: Artificial Intelligence (AI) and Blockchain. The AI engine will break down data silos, creating a 360-degree customer profile to deliver hyper-personalized experiences, accurately predict churn risk, and drive effective cross-selling. Concurrently, Blockchain technology will tokenize reward points into the SOV-Token—a secure, transparent, and highly liquid digital asset tradable on an internal marketplace. This combination creates a powerful flywheel effect: AI drives engagement, generating more data; richer data makes the AI smarter; and Blockchain provides tangible value for that engagement, encouraging deeper user participation in the ecosystem. ATHENA directly addresses Theme 4 (Ecosystem Synergy) while deeply integrating technology from Theme 1 (AI) and Theme 3 (Blockchain). The project promises not only to increase revenue by 15-25% annually 1 but also to significantly reduce customer acquisition costs, positioning Sovico as the leader in Vietnam's digital loyalty era.